How Leadcrease Helped Chiropractor Grow His Clientele
Business owners don’t always think about the way physically moving their business may affect their marketing efforts. If your business moves, but your old address is listed anywhere online, you may lose customers or prospects who become frustrated or confused when the information they find about your business is inaccurate.
The owner of Crescenta Valley Chiropractic, Dr. Anthony, recently moved his business to a different suite and started working with Leadcrease around that time. His move was simply from Suite 4 to Suite 5, yet this move had an impact on his business.
Correcting Inaccuracies
Dr. Anthony was aware that he needed to maintain accuracy in his online listings, so he started working with Leadcrease. By using our technology, we were able to determine that his online listings were 35% inaccurate, and our local SEO technology corrected these inaccuracies. In addition, we listed his business in over 60 online directories to help him attract more local clients.
Leadcrease built out his Google My Business listing, which led to more customers taking desired actions such as website clicks, requests for directions, and phone calls. With Leadcrease as his partner, Dr. Anthony now maintains 100% accuracy online and his visibility has greatly increased.
More Effective Than Yelp
Prior to working with Leadcrease, Dr. Anthony had done some advertising campaigns on Yelp, but they weren’t as effective as he had hoped. The listing technology provided by Leadcrease along with organic marketing and business listing management has proved to be much more effective than any other form of marketing.
The main goal for any locally based business is to drive the desired customer actions. For a service business like Crescenta Valley Chiropractic, the goal is more phone calls and more scheduled appointments. A Google business listing with accurate information is a great way for customers to find a company online which can then drive actions such as appointment scheduling, a phone call, or a website visit.
We evaluated his performance data for the past year and determined that the majority of customer actions happened on Google. This provides evidence of Google’s importance to local businesses, and that Google is much more important than Yelp.
What Kind of Results Did Leadcrease Deliver?
Over the course of a year, Leadcrease has achieved noticeable results using our local SEO technology. These results include:
- 1,800 requests for directions, with people being sent to the correct address
- 5,600 phone calls
- More than 3,500 website clicks
Dr. Anthony is thrilled with these results. He’s both surprised and very pleased at the dramatic growth of his locally based business, the improvement of his online presence, and the additional business that came about from improvements in online listings and his web presence.
If you’re wondering what to do to improve your business results, check our blog for resources on setting up and optimizing your Google My Business listing. This may be the single best thing you can do for your business.
Reach out to Leadcrease or visit our blog for more information on local SEO technology today.
