Restaurant SEO Improves With the Help of Leadcrease
Many business owners don’t realize that having duplicate listings can cause issues with online visibility. If users search for your business and see two listings, they have no way of knowing which is the correct one. When you’re trying to attract new customers, the last thing you want to do is create confusion.
Search engines can also be confused by duplicate listings. If you have duplicate listings, it’s not going to help your business gain authority when you’re striving to show up higher in search engine rankings. If you’re not showing up high on SERPs, the result is your business isn’t being found by as many people as it could be.
Business owners don’t always realize they have duplicate listings. At Leadcrease, we recommend running a free business report for a better grasp of how your business is showing up online.
Restaurant Example
The Greek Bistro is a client of ours who had two Google My Business listings when they reached out to Leadcrease. Not all the important information needed was showing up in these listings, which meant the business wasn’t being properly indexed. It wasn’t even being categorized as a restaurant by search engines so when users searched for “restaurants near me”, this restaurant wasn’t showing up.
Proper categories are very important when optimizing your business for online visibility. The owner of The Greek Bistro had run some Google ads, but since they weren’t optimized properly, the results were disappointing.
Actions Taken By Leadcrease
Our local SEO technology provided a way to solve many of the challenges being faced by The Greek Bistro. Suppressing the duplicate listing was a way to eliminate confusion. Proper categorization and enriched data boosted the indexability of listings. The reach of the business was increased by listing it in over 60 online directories.
The SEO technology provided by Leadcrease reduced the stress and effort involved in the management of local SEO. This technology automates routine tasks and it also protects business information from inaccuracies so you don’t have to spend any more time addressing those inaccuracies.
What Were the Results?
The online visibility of The Greek Bistro improved noticeably in just a month. They have one verified Google My Business listing which is now correctly categorized as a restaurant. Our review generation technology has helped generate 14 five-star reviews in 30 days. This is an important step since so many people look for online reviews before visiting a business they haven’t visited previously.
The ranking of The Greek Bistro has improved and they are now ranking as #6 for restaurants in their area. With this enhanced online visibility, they’re experiencing more walk-ins than ever before and clear signs of business growth.
Listing Management
To put it simply, listings matter, especially if you’re running a local business. You can’t be found if you’re not listed. If your listings are inconsistent, you’ll be penalized by the search engines.
It’s important to provide search engines with complete and accurate information if you’re hoping for higher rankings. Keep your listings up to date so prospects who search for you don’t end up choosing your competitors because of confusion or inconsistency.
If you’re ready to experience this type of growth and increased online visibility, get in touch with Leadcrease today.
